How to succeed your eCommerce fashion store
Statistically, a quarter of users stop shopping due to a complicated navigation of web stores, 21% because of the sparing a lot of time for the prolonged order form, and 15% because of times out of websites. So how to increase a success of your fashion web store and a number of satisfied customers?
1. Be adaptive.
Your content should be not easy good, but excellent and even – the best! If you do not know how to achieve this, you can ask for help from professionals (like MageDirect). The most important thing here is to build on the preferences of the target audience, which means that you should carefully studying current topics. It is important to create “evergreen” content that won’t become obsolete and, as a consequence, help the site stay a long time in TOP.
2. Use wonderful images.
Here it is worth noting that the creation of video content is often ignored, while it can attract a fairly large amount of traffic. This is especially noticeable when using the YouTube service since with this video hosting transitions are always good. In addition, embedding the video in the page directly on the corporate website helps to improve the behavioral factors – namely: increase the amount of time that the user spends on it.
3. Make a comeback of customers.
The level of mobile conversions still leaves much to be desired, and all because a large number of mobile sites are not optimized enough. And a similar situation for literate optimizers should be urgently corrected! The main emphasis is recommended to do on the usability of mobile versions. Also, special attention should be paid to creating micro-markup and AMP pages. It is also important that Yandex made mobility a separate factor of search ranking. In addition, the relevance of work in this direction increases against the backdrop of Google’s promises to launch the primary mobile index in the near future.
4. Make a comeback of customers.
“Backlinks receiving is getting harder and harder” – SEO optimizers say on the forums, and it’s true. Buying links on exchanges are becoming less relevant and expedient. It is best to use “white” SEO, publishing constantly the highest quality and demanded content, which will reach the target audience, and therefore – attract large traffic.
5. Keep your web store clean.
Don’t do a lot of bright banners and unnecessary blocks. It will divert attention from the main goal – shopping. Do not complicate their choice.
By the way, the MageDirect team has a great experience in Magento e-commerce fashion stores. Just take a look at our latest Magento 2 project, online store of fashionable and comfortable shoes.
In this project we have made 360 viewing angle, custom color swatches, heel height, width etc. Also, here you can find a wide variety of filters and features, such as checkout system or store locator.
If you are waiting for a sign, here it is. Do not waste your time and make your fashion store succeed right now!