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Hybris vs Magento


If you’re looking for Hybris VS Magento comparison written in a simple manner, you’re lucky! The MageDirect team collected vital information about the versatile platforms and made a profound analysis of the CMS’ functionality. Having read this article, you will definitely decide which online store builder to choose for development of a robust marketplace.

Release Date19972008
Price & EditionsBy quote
  • SAP Hybris Commerce Cloud (standard/professional/
    enterprise/limited access editions)
Free & Premium editions
  • Magento Commerce Starter – from $2,000/month
  • Magento Commerce Pro – from $3,417/ month
Type of a ClientLarge-scale eCommerce projectsMedium and large enterprises
Additional Functionality
  • Product Content & Catalog Management
  • B2B & B2C modules
  • Multi-Channel Commerce
  • Built-In SEO Optimization Tools
  • Sales Performance Management
  • Sales Force Automation
  • Subscription Order Management
  • Versatile Document Management
  • Customer Financial Management
  • Web Design
  • Shopping Cart
  • Customer service
  • Order Management
  • Mobile Commerce
  • Product Management
  • Search Engine Optimization
  • Marketing
  • Analytics and Reporting
  • Multiple Websites
Available Integrations
  • CSV
  • Data Hub
  • ERP
  • ImpEx
  • eBay
  • Facebook
  • Twitter
  • ePay
  • PayOne
  • MageMonkey
  • Fontis Australia
  • BeeTailer
  • DebitPayment
  • WorldPay, etc.
SupportAvailableOfficial technical support is available only for Magento Enterprise users.

Magento Community doesn’t include this service.

Through the years

Hybris was launched as a software company more than 20 years ago, in far 1997. The platform is aimed at the organization of multi-channel commerce allowing interacting with clients more efficiently and purposefully. Now it is a subsidiary of the renowned German software company called SAP.

Magento has been showing great results since 2008. Now the CMS takes one of the leading positions in the world’s enterprise ecosystem. It was acquired by outstanding Ebay in 2011 and then bought out by the European private equity firm Permira in 2015.

Although both CMS are owned by other organizations, they have become extremely famous as the separate units due to the high reliability and the excellent features out-of-the-box.

How Much Does It Cost?

Speaking about pricing, Hybris costs money (more than 500 000 USD). The final figure depends on the requirements of the business, including desired features, the type of development model, integration points, system complexities and so on. Therefore, merchants should evaluate their target and financial opportunities and only then contact the company to ask for a quote and get pricing details.

CMS provides several SAP Hybris Commerce Cloud editions:

  • Standard
  • Professional
  • Enterprise
  • With limited access

Magento offers both free & premium options. The pricing for premium editions varies:

  • Magento Commerce Starter – from $2,000/month
  • Magento Commerce Pro – from $3,417/ month

Visit the official sites of the platforms to find out more information about the packages, which were developed to cater to a certain business type.

The business size

SAP Hybris is the superior CMS for development of large-scale online stores, various eCommerce projects, including solutions for B2C and B2B fields. Therefore, if you’re thinking about running a gigantic marketplace with great sales capabilities, definitely select this one. Be sure that the platform supports heavy traffic. The platform provides all the industry-leading features needed to improve the efficiency of the business.

There is a list of world-known enterprises using SAP Hybris: Electrolux, Gartner Group, Volkswagen, Forrester Research, Carlsberg, Sunrise, Tui Travel, Papa Murphy’s, etc.

Magento has proven itself as a very reliable and flexible platform that is mostly recommended for medium and large-sized companies.

Magento outstanding examples: Helly Hansen, Easy Spirit, Rural King, Cox & Cox, Canon Store, Bellroy, Fred Perry, Graze, etc.

Advanced Features

It should be noted that both Hybris and Magento provide excellent tools for creating and managing a marketplace. However, each CMS has some pros and cons. Let’s get some details.

The additional functionality of SAP Hybris:

  • Omni-channel fulfillment.

What does it mean? The point is that in the modern world people got used to simplifying their routine with the help of gadgets and the Internet. The ability to order clothes, foods, and services made possible to significantly save the time. Therefore, people do shopping on different platforms, including such popular social media systems as Instagram, Facebook, Twitter, etc. And it is an excellent method to promote goods on other marketplaces.

That’s why omni-channel feature allows implementing several channels with further managing. It greatly draws customers to an online store as an integrated approach to the buyer is the key to a successful business.

  • Integration with all SAP solutions.

It is aimed at automatization of the professional activity of representatives of different specializations that greatly simplifies the workflow.

Also, the system pleases merchants with reliable product content & catalog management, payment processing, shipping options, versatile document management and much more.

Nevertheless, Hybris is not so easy to implement as seen firstly. Be sure to have qualified developers in your team.

Magento can be proud of its extended functionality out-of-the-box. There are no alternatives to the unparalleled CMS in this criteria. Immaculate scalability, flexibility, and versatile features create an amazing basis for the development of a well-performing online store.

Enjoy wide SEO capabilities, promotions and discounts, robust analytics and reporting, related products, up-sells and cross-sells automated email marketing reminder, storefront design tools, data import/export to get the very best experience.

In addition, Magento enables its users to set up multiple websites that use different default languages, domain names, and categories. The platform’s configuration allows managing stores from one Magento admin, which is very convenient.

Speaking about Magento’s demerits, it causes so much pain for developers trying to modify the system. Sometimes bugs take the whole day for fixing. So, it is vital to have a team of certified Magento engineers to avoid difficulties.

Available Integrations

In this criteria, Magento wins. The platform offers a much wider list of integrations than its competitor. How does it influence your business? In fact, integrations help to promote goods & services easier. For example, an automated system makes a post on social media or other platforms (Facebook, Twitter, eBay etc.) when you add a new product or service. It attracts new users consequently turning them into customers.

Expert Advice & Community

In case of any failures of a site, it is very important to get assistance timely. Therefore, SAP Hybris provides profound support for its users. Speaking about other CMS, only Magento Enterprise users have access to the official technical support.

Nevertheless, the communities of both SAP Hybris and Magento are very extended. eCommerce developers from all around the globe have already mentioned your problem on numerous forums and most of all suggested a prudent solution.

The Key Moments

So, what is the conclusion in the Hybris VS Magento competition? Let’s repeat the key moments.

Since the release date, both Hybris and Magento have proven themselves as a robust and powerful CMS. The major difference is online store size. While Magento is appropriate for medium and large-sized types of clients, SAP Hybris is the best solution for large-scale eCommerce projects. Anyway, both systems provide advanced tools for the site’s development and further upgrading and improvement.

Frankly speaking, despite Hybris’ recent growth, it is still behind Magento in many market share segments. According to the statistics, Magento has been remaining one of the superior eCommerce solutions nowadays.

Nevertheless, the choice is up to you. Think about your plans, consider budget and desired result and only then make a decision.

Anastasia Sydorchenko

Anastasia SydorchenkoSoftware Expert

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