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How to create a powerful brand

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While starting a new eCommerce business it is very important to remember that first of all you should build a brand. Exactly branding makes you unique. It should be something special and attracting. Many people argue that it is not so essential but they have a wrong opinion. Your brand forms trust of the clients and affects their user experience.

The definition of the word «brand»

What is a brand identity? Some people think that it is your logotype while others are convinced it is connected with your style. In reality, a brand is a combination of all elements which show your customers who you are and whether it will be useful for them to deal with you. And one of the key elements is the visual language of your company. There are some components of it including logotype, design, graphics, color palette, iconography, and typography.

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Ways of creating a powerful brand identity

It doesn’t matter what type of your organization is, a brand plays a big role in attracting new users and retaining your customers. Naturally, to build a powerful brand identity is a complicated task but it is worthwhile. There are many ways how to create a strong brand.

Devote much time for it

You should think a lot about creating your brand, take into account both experience and future perspectives. Don’t worry that you spend too much time on it. Spend this time for visualizing the look of your brand. You should choose an appropriate image and visual language for your brand. You must have a clear understanding of what your brand will be and then bring it to the public. Your brand shows how your company looks and its values.

Create a memorable and most appropriate name and a good logo

Your name can bring you great profits that’s why you should do your best while making it up. Firstly, people see your name and if it is memorable and describe what your company stands for, they will choose it. As for a logo, it should awake a great interest and fascinate users. We advise you to place and apply it on all your pages including marketing materials and ads.

In order to create a good brand identity, think not only about the name and logotype which must be without any doubt eye-catching but also other components. Everything should be so special and distinct that will instantaneously attract the attention of potential clients.

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Define for whom you are useful

You should understand who your potential customers are and how you can help them. It is a very important part while creating a brand. What is more, define and formulate your company’s values. And on every page highlight why people should choose particularly you.

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Don’t forget about applying your brand everywhere and every time

To benefit from your brand you should use it permanently. Your customers should see the same color palette and style, have the same feelings and impressions from visiting your website. Only in this case, you show that you have your brand and are true to it.

To sum it up, it is not easy to create a topnotch brand but a lot of things depend on it including conversion rates and your revenue. So, do your best!

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Myroslava Lukashuk
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