What does influential marketing mean and how it can be helpful for you?

Nowadays almost everyone has ever heard such terms as YouTuber, Instagrammer, Blogger or Influencer. But not all people know who these people are and, what is more important, how they can help someone increase sales in direct supply stores. Maybe it is better to organize a marketing campaign involving an influential person for the online store? We are going to tell you everything about it and answer all these questions.

What is meant under «influential marketing»?

First of all, it is considered to be at the same time a new online and old marketing strategy. The essence of this strategy lies in attracting certain people who play an important role in a particular sector of the Internet and who will give positive responses to your products and services. The use of influential or famous people has been widespread for years offline. But today an influential person means not only a famous person, it has a wider sense.

Who are these influential people?

While looking for some goods on the Internet every buyer reads the reviews about the certain product before the purchase. And very often they rely on influential people who have already earned a good reputation for expressing their opinions. They are those who have become a source of trust and many people believe them and wait to hear their opinions, experience of use, and comments on different goods and services. By the way, influential people can belong to various groups of people like video game experts, sportsmen and healthy lifestyle lovers.

What are the main types of influential people?

Due to the communication channel where influential people began to appear in the online world, there are three main groups of them:



To them belong professional users of the YouTube video platform. They deal with taking, editing and publishing interesting videos in which they can either show the experience or express their own opinions and give advice connected with different topics.



Such influential people create his own blog in which they can tell people about various issues. Consequently, they start to attract the attention of many people and can influence them. If the number of readers is extremely huge and articles are important to them, bloggers become real leaders of opinions.



They are those people who not only publish and share photos through Instagram but also have a great number of users and subscribers. The themes of such photos can be of various kinds.

So, all these people are important because they can influence large groups of other people and can get benefits from it like sponsorship. For example, they may be paid for advertising goods and services of a certain company.

How can you benefit from influential people?

You have an online store or a direct delivery store and don’t know what benefits you can get from influential people. Don’t worry, we will help you with it. Marketing with influential people can be very effective for increasing sales. The reason is that it is not direct advertising but a kind of natural. A person who has a big influence on others just write good reviews about your product explains its usage and advantages. As a result, people trust this opinion and buy your products.

All in all, we can highlight such benefits which you can receive from marketing with influential people as:

  • increasing sales;
  • making your reputation better by several times;
  • rising of trust in your product;
  • increasing the conversion;
  • improving search engine optimization.

What are the kinds of sponsorship?

There are many variants of sponsorship with influential people. A great example of it can be sponsoring chapters. Some bloggers have special chapters where they invite companies for participation and sponsoring. And then an author can write his blog mentioning your products.

The most common method is the publication of product reviews. You just look for authors who have a well-established reputation and they publish content on your blog.
And the last example which is also widespread today is called the presence of the goods. In this case, an Instagrammer can post a photo with your product but without mentioning its name directly. As well as Youtuber can publish a video where your product can be shown as if by chance.

To sum it up, you can see that the use of influential people is very important for advertising your products. You need just to choose how you want to promote your goods and benefit from it.

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Myroslava Lukashuk

Myroslava LukashukeCommerce Expert

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