if you are in the eCommerce world, you know for sure about the existence of Magento. What makes Magento one of the leading and most powerful platforms in the world of eCommerce innovation? Let’s analyze it together with MageDirect team.
What is Magento?
Magento is an open-source eCommerce platform written in PHP. It provides shop owners with a flexible shopping cart system, control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tool sith editions ranging from community open source to massive, large-scale enterprise SaaS-based systems.
The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers. Now it is a part of Adobe Experience Cloud. Magento stands for improving customer experience management with developing eCommerce features and extensions.
Magento successfully meets current business requirements and develops relevant and flexible solutions for any eCommerce segment need.
No matter whether it is a small business, mid-market or enterprise, Magento covers all of them across B2B, B2C industries.
On November 17, 2015, Magento 2.0 was released.
It includes following options: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and a more structured code base.
Magento provides two distinct platforms: Magento Open Source (previously Magento Community Edition) and Magento Commerce; the latter is available in an on-premises version (previously Magento Enterprise Edition) or as a platform-as-a-service (previously Magento Enterprise Cloud Edition). There were also two former platforms, Magento Professional Edition, and Magento Go.
Magento CMS has an intuitive administration interface. There are some sections on the left side which open access to essential information.
Also on the Dashboard, you can see a notification system that informs about Magento updates, advanced reporting mention, and vital metrics.
If you navigate to Catalog -> Products, you’ll see the inventory of your online store. There you can follow the status of your commodity, add new products, check its quantity in stock, and edit the sales items.
One of the benefits of Magento CMS is a powerful analytics & reporting system. Right here, in the admin panel, merchants can check how their business is going. To find out details, navigate to the Marketing, Sales, Customers, Business Intelligence, Reviews, Products, and Statistics sections.
- Open source technology
It offers flexible, scalable eCommerce solutions, you can create all you need in a custom way
- Cost-effective pricing system
You pay for those features you need.
- Provides more than 50 payment gateways
So you won’t have problems with secure and easy payments.
- Full control over the functionality
Easy to install and add additional layouts and plug-ins.
You can realize marketing and sale features you need, have expended analytics tools etc. A wide range of features is presented in an organized manner.
- Control over the look
You can get the design you want and realize UX you need for your customers
- Analytics and reporting
Monitor and improve your business effectively with Magento modern tools.
- Effective marketing promotions & tools
Great number of tools and extensions for development of your business
- Customer Accounts
Will allow you to merge any customer accounts together. For example, you could use this extension to merge two customer accounts together into one.
- Flexible shopping cart system
Allows for various discounts and promotions during check-out
- 100% search engine friendly
It will help your website become more readable for search engines. Go to the top without any problems!
- International cross-browser support and probably the largest and most active developer community for eCommerce platforms on the internet
You will get competent assistance and advice you operatively.
- Mobile commerce
You can expand your Commerce with it.
Magento VS Alternative Solutions
The main interest of every entrepreneur is to have as much control and effectiveness of your site as possible. For this reason, many online businesses choose open-source solutions like Magento. In future, such a choice will help you to get effective ROI.
A well-organized back end, a shopping cart that is easy to update, relevant solutions and tools exactly for your business niche will help you to become a leader among other online stores in a similar field.
You can check for more dissimilarity in our articles:
Can you imagine that Magento is so popular today, that the word “Magento” has been searched on Google more often than the word “eCommerce”?
The Magento platform has definitely more benefits than other platforms. Better user experience, possibility to build all you need in a custom way, many built-in on-page SEO features, marketing and analytics tools will make you a leader among other stores in your segment.
In addition, the platform also has such features such as email and wish lists.
As you see, Magento offers a wide range of benefits which will help you leverage a lot of value from the platform. You can always hire a professional to help you in choosing the right way with your Magento practice.