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Top 10 SEO mistakes in Magento websites

SEO in Magento is a basic thing that can increase the number of your customers and sales. Unfortunately, it is not easy to control all SEO aspects and to promote your store correctly. We are here to caution you against the most common SEO mistakes, that you can make in your Magento store.

Default homepage title

By default, the title of your homepage is  “Magento Commerce”. Not a good name for the classification of an eCommerce store, isn’t it? That is why we recommend you to change it to the name of your store and add the keyword for a better optimization.

You can change it in Magento 1: System > Configuration > Design > HTML Head > Default Title.

homepage M1

In Magento 2: Content > Design > Configuration > Action > Edit > HTML Head > Default Title.

homepage M2

Default description

As default title, description is also generated for each page, so don’t forget to change it too.

You can change it in Magento 1: System > Configuration > Design > HTML Head > Default Description.

description M1

In Magento 2: Content > Design > Configuration > Action > Edit > HTML Head > Default Description

description M2

Wrong alt tags for images

It is not a secret that images are highly important at the websites, especially at the eCommerce stores. That is why you should add only high-quality images for presenting your products in the best way. But what about the look of your products for search engines? You need to add alt tags for all your images, so check if you use it with all the images. With the help of alt tags, search engines analyze your images, what is it and if it suits for description.

Moreover, it will help your visitors to find your store. So when you are going to add new images to your Magento store, make sure that alt tags are added properly.

Using non-descriptive URLs

It is a big mistake when you try to optimize your store for search engines. When you add relevant keywords to the URLs, your website will be indexed with ease. Just read readable, search-engine friendly and engaging URLs and you will get satisfied customers and will boost your ranking. So check if you don’t use product numbers instead of readable URLs and change if it incorrect.

Absence of Sitemap

Sitemap is so important for SEO optimization because it is the easiest way to show to search engines which “follow” pages does your website includes. Also, it shows the hierarchy of your website, it will be useful not only for Google but also for your customers for finding the right category or product.

Forgetting to change the robots.txt file

Often developers forget to change meta tag before pushing the site to live from the staging. The result – your pages won’t be indexed by Google. You can set the default robots “INDEX, FOLLOW” for not forgetting to change it. You can find these setting here (if you use first Magento version): Configuration > General > Design > Default robots. Let search engines to index your website!

robots M1

Find it here in the second version: Content > Design > Configuration > Action > Edit > Search Engine Robots > Default Robots.

robots M2

Let search engines to index your website!

Duplicate content

It is a big mistake, that Google and other Search Engines don’t like so much. That is why we recommend you to use the canonical tag, that will not let search engines to match your content as duplicate. Just add the following: <link rel=”canonical” href=”” />. After that, Google will see the linked URL as a “canon” and you shouldn’t worry about duplicate anymore.

Not configuring Rich Snippets

One of the great updates in Magento 2 is the ability to add Rich Snippets. Microdata lets search engines to analyze and decipher your content. Moreover, it is a very useful option for customers, that see the additional information about needed products directly from Google.

Not adding nofollow to non-content pages

Probably you have a lot of pages on the website, that shouldn’t be crawled by Google. Such as checkout page, page for registration and login, wishlist, navigation, and others. Indexing of such pages can prevent more relevant pages from being indexed.

A solution for this issue is just to add “nofollow” to the pages, that needn’t be indexed. Just do not forget to remove it from Sitemap, because Google still could visit pages, that don’t need to be indexed.

Lack of reviews by customers

It is not a secret that often people choose products by recommendations, whether they are from familiar or unfamiliar people. So let your existing customers leave feedback about your products, it is a free advertisement. Moreover, it keeps your product pages “living” and search engines will come to your website more often. Do not miss the chance to reach the top of search results!

Alexandra Soloviova

Alexandra SoloviovaBusiness Development Manager

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